If you notice that I’m different, don’t take it personally… 

Giving us a throwback to her old self, Alicia Keys has dropped the visual for her new single.

Taking to BET’s 106 & Park to premiere the new video for Brand New Me, she took to her Twitter page to drop a few hints about the meaning of her latest track:

#BrandNewMe is about finding bravery, LETTING GO & being myself. CAN’T WAIT 2 CHAT w/@106andpark & U @ 530 ET b4 the video’s premiere!

— Alicia Keys (@aliciakeys) December 17, 2012

Directed by Diane Martel, the video starts off with Ms. Keys rocking curls reminiscent of a few years back, alongside her famous companion – her piano – where it all started. Building up to the moment she removes the curls to reveal a brand new her, the video documents her journey to the confident and secure woman she now is. No longer hiding behind her hair, the ballad is a track of empowerment that we can all relate to.

Check out the video below:

Stripped back, simple and striking – we love it! Do you?

Your thoughts?