More details will be announced about this feature in the coming weeks !×
Marking 11 years since she began her business-meets-pleasure relationship with PEPSI, Beyonce has just launched her latest ad campaign. Providing major publicity behind her upcoming new album, live concerts, photo shoots and a whole host of other creative ideas, Bey tops off the deal by gracing their limited edition cans.
Set to be released in 2013, the whole campaign will come together by starting with a bang.
With a unique goal in mind, her general manager, Lee Anne Callahan-Longo, revealed to the New York Times just how big this $50 million deal is set to be:
“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we creating something together that is truly unique?’ “
The campaign is likely to take off at the 2013 Superbowl in February to coincide with the release of some of her new material. Big things for Baddie Bey!