For all of our beauty queens, this one’s for you!

It was announced earlier this week that major French beauty and skin-care company, L’Oreal, had agreed to acquire the trendy, and widely popular, cosmetic brand Urban Decay.

As reported in the The Wall Street Journal, the French retailer plans on dropping a massive $300-$400 million on the deal.

While the GM of Urban Decay, Tim Warner, believes the merge ‘will enable Urban Decay to reach its full potential in the marketplace,’ Nicolas Hieronimus, president of the high-end L’Oréal Luxe division, is certain the addition ‘will beautifully complement’ the immensely successful $25 billion brand.

So, what’ll this mean for you, the customer?

• Well, being that Urban Decay is deemed as ‘more exclusive,’ being that it is only sold through beauty specialist stores (i.e. Sephora and Ulta) and online, and L’Oreal is more widely available (usually in drugstores like Walgreens and CVS), you won’t have to travel far to score your favorite products.
• Hopefully, added savings. With the addition of a drug store location, there is always the chance that Urban Decay’s somewhat pricey merchandise would be decreased to better suffice the more widespread audience L’Oreal intends to reach. (A girl can dream, right?)

Peep a few of our favorite Urban Decay ads below:

It’ll be interesting to see what new ideas L’Oreal has in store.

Your thoughts on the makeup merge? Weigh in divas!